Dyson has launched its first toothbrush, and it's built around the same camera-and-jet idea that made its cordless vacuums and hair tools stand out: a small optical sensor in the brush head captures 28 images a second, spots gaps between teeth in real time using what Dyson calls Gap Optical Targeting, and fires a precision jet of mouthrinse at each one — a kind of automated, in-brush flossing. It launched globally on 1 September 2026 at £419.99 in the UK, in Ceramic Ultra Blue or Ceramic Pink. The idea is genuinely novel and the price is genuinely high. This article is based on Dyson's official announcement, launch video and a small number of independent hands-on reviews published on launch day — we haven't tested the CameraJet ourselves, and we say so explicitly wherever we'd normally report a first-hand impression.
How Does the Dyson CameraJet Actually Work?
The brush head carries a 100,000-pixel macro-lens camera that tracks your teeth as you brush and identifies the gaps where plaque tends to form and harden first. When it spots one, the handle triggers a precision jet burst of mouthrinse aimed directly at that gap — Dyson's pitch is that this replaces the awkward, easily-skipped step of manual flossing rather than sitting alongside it. Because foam from ordinary toothpaste would blind the camera, Dyson has also engineered a proprietary non-foaming toothpaste (formulated without the foaming agent SLS) and a low-foaming mouthrinse specifically to keep the lens clear. According to Dyson, the gap-detection model behind Gap Optical Targeting was trained on a dataset of 470,000 images, and the whole system is the result of six years of internal R&D.
Watch: Dyson's Official CameraJet Launch Video
Dyson published this launch video on its own YouTube channel to introduce the CameraJet. It's promotional material from Dyson, not independent footage or a review — worth keeping in mind while watching.
Is the Dyson CameraJet Worth £419.99?
At £419.99, the CameraJet costs roughly four to eight times what a good premium electric toothbrush does, so it's worth seeing where it actually differs from the alternatives most UK buyers already consider.
| Toothbrush | UK price | Camera / gap detection | Built-in flossing |
|---|---|---|---|
| Dyson CameraJet | £419.99 | Yes — 100,000-pixel macro camera, 28fps | Yes — automated precision jet |
| Oral-B iO Series 10 | ~£280–£330 | No | No — separate water flosser needed |
| Philips Sonicare 9900 Prestige | ~£300–£350 | No (app-based sensor tracking only) | No — separate water flosser needed |
None of the established premium brushes combine a camera with an automated flosser in the handle, so on paper the CameraJet is doing something genuinely different rather than just adding features. Whether that's worth roughly £100–£140 more than a top-end Oral-B or Sonicare plus a separate water flosser will come down to how well the gap detection performs day to day — which is exactly what independent, hands-on reviews need to establish before we'd recommend it. If you're weighing up a broader set of smart-home-adjacent gadget purchases this year, our best smart home gifts UK guide covers where big-ticket buys like this tend to be worth it.
Has Anyone Actually Tested the Dyson CameraJet Yet?
A handful of outlets published hands-on impressions on launch day rather than long-term reviews — TechRadar ran a piece describing a week with the CameraJet, for instance. Those early reports are the closest thing to independent testing that exists right now, and they're worth reading if you're close to buying, but a week is not long enough to say how the camera performs on genuinely awkward gaps, whether the non-foaming toothpaste is a real behaviour change for daily use, or how the brush heads and jet mechanism hold up over months. We haven't put a unit through its own paces yet, so treat everything above as Dyson's own account of what the CameraJet does, cross-checked against the reporting that exists — not a verdict. This is the same pattern we've seen with other AI-driven launches; our Apple smart home roadmap piece covers a similar gap between an official announcement and what independent testing later confirms.
When Can You Buy the Dyson CameraJet in the UK?
The Dyson CameraJet is available to order now, direct from Dyson in the UK, priced at £419.99 in Ceramic Ultra Blue or Ceramic Pink. Each set includes the handle, a charging dock, and two brush heads. Dyson's non-foaming toothpaste and low-foaming mouthrinse are sold as companion products designed specifically for use with the camera.
The CameraJet is a striking, genuinely novel piece of engineering, and the underlying idea — using a camera to target flossing precisely instead of relying on habit and technique — solves a real problem. But at this price, with reviews only a few hours old, it's a launch-day story rather than a recommendation. We'll update this piece, or publish a full review, once we've had hands-on time with a unit ourselves.
