SureFeed
SureFeed Microchip Pet Feeder Connect
- Native integration
- Cloud required
- Wi-Fi
Prices verified November 2026
Our verdict
The only feeder that physically refuses the wrong animal: the lid opens only for a registered microchip or RFID collar tag, which is what stops one cat eating another's food. The catch is the Hub — Sure Petcare says plainly that without it the feeder cannot be linked to the app, and the Hub is £85 on top of the £155 feeder (£240 as a bundle on Sure Petcare's UK store). Battery life is quoted at 6 months, and the sealed bowl takes 400 ml of wet or dry food.
What can Home Assistant control on the SureFeed Microchip Pet Feeder Connect?
| Control | Type | What it does |
|---|---|---|
| Feeder connectivity | Binary sensor | Online/offline status via the Hub, useful for a 'feeder lost connection' alert. |
| Feeder battery | Sensor | Battery level for low-battery notifications; the only other feeder entity. |
Built-in 'Sure Petcare' integration (Settings → Devices & Services, no HACS). It logs in with your Sure Petcare account and polls the cloud, so the Hub must be online. For a feeder it creates just two entities: a connectivity binary sensor and a battery level sensor. Home Assistant's own docs list no way to trigger a feed and no feeding-history or bowl-weight sensor, so automations are limited to 'feeder offline' and 'battery low' alerts. Pet presence and flap locks come from any SureFlap in the same account, not from the feeder.
Specs
| hub | Required for app linking; one Hub connects up to ten Sure Petcare devices |
|---|---|
| warranty | 3 years, activated by registering in the app (Sure Petcare UK page) |
| battery life | 6 months (Sure Petcare UK page; battery type not stated there) |
| bowl capacity | 400 ml sealed bowl, wet or dry food (Sure Petcare UK page) |
| price feeder only | £155.00 on Sure Petcare's UK store (2026-11-01); Hub £85.00 separately; feeder + Hub bundle £240.00 |
How does the SureFeed Microchip Pet Feeder Connect compare?
| Product | From | Protocol | Local control | Integration |
|---|---|---|---|---|
| SureFeed Microchip Pet Feeder Connect (this product) | £155 | Wi-Fi | Cloud | Native |
| Litter-Robot 4 | £699 | Wi-Fi | Cloud | Native |
| SureFlap Microchip Cat Flap Connect | £140 | Wi-Fi | Cloud | Native |
| Neakasa M1 | — | Wi-Fi | Cloud | HACS |
Frequently asked questions
- Does the SureFeed Microchip Pet Feeder Connect work with Home Assistant locally?
- Partly. The SureFeed Microchip Pet Feeder Connect connects to Home Assistant through a built-in Home Assistant core integration, which relies on the SureFeed cloud. It works in Home Assistant, but commands go via the internet and stop working during an outage of your connection or the SureFeed service.
- Which protocol does the SureFeed Microchip Pet Feeder Connect use, and do I need a hub?
- The SureFeed Microchip Pet Feeder Connect uses Wi-Fi. To pair it with Home Assistant you need no hub — it joins your Wi-Fi network directly. SureFeed's own hub is not required when you integrate through a built-in Home Assistant core integration.
- How much does the SureFeed Microchip Pet Feeder Connect cost in the UK?
- The lowest price we have listed for the SureFeed Microchip Pet Feeder Connect is £155 at Sure Petcare UK. Prices were last checked in November 2026 and change often, so confirm on the retailer's page before buying.
SureFeed
SureFeed Microchip Pet Feeder Connect
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