What has changed with the Hue Bridge Pro price?
Hueblog reported on 16 September 2026 that the Bridge Pro now costs €149.99 in Europe, having launched at €89.99 and moved to €99.99 in March, a rise of roughly 66% in a year. Its UK price history is £79.99 at launch, £89.99 from June and £129.99 now, a 44% jump on the June figure. Philips Hue's own UK product page lists £129.99, alongside an "Autumn Glow-Up" sale banner.
In the US the hub went from $98.99 at launch to $139.99, about 40% higher, with 9to5Google dating that increase to mid-to-late August. Hueblog also noted €10–20 rises on some European lighting, including the Essential 4-pack (€59.99 to €69.99). We have not confirmed UK prices for those products.
| Region | Launch (Sept 2025) | Mid-2026 | Now |
|---|---|---|---|
| UK | £79.99 | £89.99 (June) | £129.99 |
| Europe | €89.99 | €99.99 (March) | €149.99 |
| US | $98.99 | – | $139.99 |
Why has Philips Hue raised the price?
Philips Hue has not published an explanation. 9to5Google's reading is that rising memory costs are the likely cause, noting the Bridge Pro carries 8GB of RAM, but that is the publication's inference rather than a Signify statement. Signify's launch material said the Bridge Pro has a processor five times more powerful and memory 15 times larger than the standard Bridge, which is the hardware that would be affected by a memory squeeze. Treat the cause as unconfirmed.
What does the Bridge Pro actually add?
Philips Hue's UK page lists support for 150+ lights and 50+ accessories, MotionAware (turning existing Hue lights into motion sensors), Ethernet or Wi-Fi connection and Zigbee Trust Centre encryption. Signify's launch material adds storage for over 500 custom scenes. Hueblog's earlier coverage names MotionAware and SpatialAware as features the standard Bridge cannot run. Our Hue Bridge v2 review covers the cheaper hub, which is capped at 50 lights and 12 accessories.
Does the Bridge Pro price rise matter for Home Assistant users?
Mostly it does not, because Home Assistant does not need the Pro features to control Hue lights. Its Hue integration is listed as local push and talks to V2 (square) bridges over their local event stream, with no cloud dependency, so a standard bridge is enough for most homes. The Pro only earns its premium if you exceed 50 lights or want MotionAware, and even then you can pair Zigbee lights with a coordinator instead: see our best Zigbee hub roundup for the alternatives. Home Assistant's documentation does not say whether every Pro-only feature is exposed, so check before buying it for that reason alone.
Is Bridgeless Sync a way around buying a bridge?
Partly. A Hue app update (versions 1.162.10 and 1.171.1, per Hueblog) added Bridgeless Sync, letting the Hue Play Screen Sync TV camera and the Hue Play HDMI Sync Box 4K control compatible lights over Bluetooth without a bridge. Adding a Bridge or Bridge Pro later extends sync to up to 10 lights, and Hueblog says that limit is unchanged. Hueblog could not confirm exactly which lights support it, assuming newer models. Our Hue IFA 2026 round-up covers the new Screen Sync camera, and the Sync Box review covers the older box.
Should you buy a Bridge Pro now or wait?
If you need more than 50 lights or MotionAware, the decision is between paying £129.99 or shopping around, since retailer prices can lag a manufacturer's list price and Hue runs periodic sales. Check the price at several UK sellers before ordering. If you have under 50 lights and run Home Assistant, the standard Bridge remains the value pick, and if you only want TV sync, Bridgeless Sync may remove the need for any bridge. We will update this if Signify comments on the rise.
